"I bought this because it was on sale (normally I wouldn't have tried it at the regular price) and am so glad that I did. I usually use Valspar and have been fairly happy with that, but this paint is far superior. The coverage is truly one coat, so I don't know why anyone would say otherwise. My walls were a DARK avocado green (yuck) and I bought this in copen blue (a pale grayish blue) and was shocked at how well one coat COMPLETELY covered over the much darker green with no show through at all. You just need to make sure that you buy the correct nap and a high quality roller cover for your walls. Also, this paint was nice and thick so I didn't even need to cover my floor or baseboards because there were no spills! And I am a sloppy painter!
When I was purchasing this in the store, the store was full of professional painters/contractors so obviously SW is the paint of choice for many professionals who know more than the average homeowner about painting. That says something for this brand."