"I panicked when I read the reviews here as I had just ordered 2 cans of this on the recommendation of the Sales Associate & was about to order more. He assured me this was excellent paint & I wouldn't have roller strokes.
The Emerald Paint went on beautifully & required only 1 coat over a previously painted wall. I used Satin Finish and like the look. Used a light silver color. The Paint is very reflective - the previous paint was more taupe/tan and until all the walls were covered, the silver looked like the old color. This paint doesn't look great wet (streaks & strokes), but when it's completely dry it's beautiful! The only "rubbery strips of paint" I experienced where on the edges of the tray when finished. And never had one bump on the walls or when the tape came off.
While I loved this paint, I have 4 more rooms to do and will likely go with my previous paint of choice - SuperPaint. The price on the Emerald is a bit steep. I splurged on the first purchase because it was the last day of a 30% sale. I had planned on buying all the paint at once to take advantage of the discount, but after reading the reviews was apprehensive. If there's another sale before I need the rest of my paint, I may splurge again although I've never been disappointed with SuperPaint so either way - all good. I wrote this review because I'm not sure where all the bad comments are coming from. I'm not a professional painter, but I've done my share over the years. Professionals painted my present house the first time & some of the rooms a 2nd time. I'm picky about quality paint & painting. While pricey, I don't see the negative in quality that is mentioned here."