"I used Duration Exterior Paint on my house by a lake in South Dakota -- needless to say, it takes a beating from the weather. It's been a few years since I applied it, and I have to say that it is exceeding my expectations thus far, both in terms of colorfastness and in terms of standing up to the elements. Coverage is excellent. I've always been a "two coats" kind of gal, but for the first time ever, this was a one coat job -- even for ME!
Moreover, I have to say that this is hands down the best paint I've ever applied. It really goes on nice and creamy -- makes painting a pleasure (at least as much of a pleasure as painting will ever be for me!). It goes on as a nice, thick, even coating. I'm hard to impress, but I was really impressed with this paint.
Personally, I don't love painting (don't hate it, but don't look forward to it). This paint costs a little more than buying Brand X stuff at the big box store, but it is soooooooo worth it. I tell all my friends, "Life is too short for cheap paint!" and I really believe that.
If you're going to spend the time and money to paint something, you might as well do it right, rather than do it twice. I am VERY HAPPY I invested in this particular paint."