"As a consumer, oftentimes I have purchased products based upon the claims made by the manufacturer only to be sadly disappointed when the product does not come close to meeting consumer expectations.
As a self-proclaimed "Worlds Worst Painter", I was looking for a paint that would look great, despite my lack of success on past painting projects.
Cashmere Interior Paint by Sherwin Williams is absolutely the best paint on the market, hands down! The Classic 99 ceiling paint is a great compliment, as well as the Multi-Purpose Primer. I even used this paint over "other" branded primer and it worked just as good, although I'd prefer to give my business to Sherwin-Williams as an appreciation for such great service and products. I was treated with respect and showered with above and beyond customer service in both locations I visited. We were on a first name basis after one trip, and there have been many. The sales associates walked the paint to my car and exercised extreme patience during my color decision-making process. They provided me with a wealth of knowledge on the various paint lines and great tips!
"Effortless Application...applies smooth and buttery...high-hiding formula...no brush or roller marks..." (www.sherwin-williams.com, 2009). These are only a sample of the claims made that are accurate and that make this product #1 in my opinion. I painted my entire home with this product and I am proud to say that there is not a single visible roller mark, brush stroke or uneven color spots (selections ranged from the white color family to the violet). My walls had many imperfections that required camouflaging and they look incredible! The paint rolled on smooth and effortlessly, just as claimed.
I am now a loyal customer and would never consider another brand or product line!"