"I bought this paint yesterday morning (color Gray Matters, #7066) for use in my home office. I bought the flat finish. The former wall color was a linen white color, with a hit of yellow in it. I also used the recommended Purdy roller the sales person recommended.
First, I found the paint to be nice and thick. It held to the roller and as I rolled it never spattered from the roller, nor did it drip, even when I was "cutting" around the wall perimeter.
Second, I found this to be a fairly low odor paint. Granted, I painted a loft area that only has two walls, the other two are open, and the window was open so I had plenty of ventilation.
Third, I really liked that this paint held a "wet edge" really well. That allowed me to easily blend the next 2 x 3 ft section into the next one. I paint walls from left to right (always have) so I blended in on the left and top edges with no problem whatsoever.
Fourth, I was worried about the coverage because of other reviews here. But as I painted, the dark gray paint covered very well. Even in one coat it was solid coverage with no real visible light coverage unless you got super close. I don't know why some people complain about the coverage when they state they've used one coat. I always paint two coasts. My second coat went on about 5 hours after the first one, and the cutting and rolling was a breeze.
Fifth, the final dried paint color is an exact match to the paint sample. Spot on.
Finally, as with any color, as it's drying on the walls it looks like a bunch of patches of color. When this paint finally dried I was impressed with the actual paint finish -- a warm, soft, luxurious finish. It's really lovely.
Great coverage, spatter free, great finish, very easy (forgiving) paint to work with and roll over.
Note--I see that some people said the paint came back off the wall as they painted. I never had this problem. It went on the wall, stayed on the wall, and blended well around the edges / sections."